At Idea Weaver Promotions our mission is to provide you with the best promotional products possible.
We work with premier suppliers, and are dedicated to providing you with top quality promotional products to help ensure the success of your business.
Our experienced and highly trained staff are ready to take on your marketing needs.
No matter what your budget is, we have a solution for you!
Idea Weaver Promotions, Inc. was founded by Paulette Morris in 1995, with the mission of “Dedication to serving customers with the goal of building long term business relationships and a commitment to provide quality promotional products, at a fair price with excellent service.”
Phone: (410) 360-8882
The Importance of Websites in the Overall Marketing Mix
Internet Marketing Comes of Age
Internet marketing is now a major, multi-billion dollar industry.
Despite some concerns, many consumers now have the skills and the confidence to transact purchases using the web.
The spending on search engine marketing (the fees advertisers pay to have their adverts shown on search results and websites) is now measured in the billions rather than millions.
An Internet "Presence" Has Now Become Essential
A modern, well presented website is now expected for most businesses and organisations.
A website should explain the products and services offered. It should also provide background and general contact information.
A website can also allow online transactions, from simple enquiry requests, through change of detail processing (e.g. address changes) to advanced functions such as supply change management.
Local Business is Affected as Well
Many small business operators have been disappointed with the results achieved by their websites.
Sites have been created but few if any business has resulted.
There are a number of reasons:
- Unrealistic expectations
- Poor website construction (not search engine friendly)
- Poor targeting
Article Source: http://www.derekstockley.com.au/newsletters/011-website-marketing.html
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